A done-for-you intensive to build the story, positioning, and assets that help investors and customers actually say yes.
Spots are limited. This is hands-on, personal work.
After 18+ years of filming and coaching over 400 founders, I see the same pattern every week. The business is strong. The product is real. But the story doesn't land.
I've spent 18+ years filming and interviewing the founders behind Starbucks, LinkedIn, Whole Foods, and the Container Store. I studied how they communicate. I asked them about it. I told their stories on camera.
The one thing they all had in common: they could make you feel something. They didn't just explain their business. They drew you into the opportunity. They made you understand why they were doing this, how they were different, and why they were going to win.
But studying the best was only part of it. I've also lived it. I've raised millions in capital. I've built six-, seven-, and eight-figure businesses. I've launched 9 startups. I know what it's like to sit across from an investor and need your story to land.
I took everything I learned from the best storytellers in the world and everything I learned building my own companies, and built a process that gives founders the same foundation.
For over 10 years, I've been the storytelling and pitch mentor that accelerators bring in when their founders need to get their story right. These aren't one-off workshops. These are deep, ongoing partnerships where I help cohort after cohort of founders learn to tell the story that moves their business forward.
This isn't theory. It's a hands-on process refined over a decade.
We uncover the defining moments, metrics, and meaning behind your journey. Through interviews, timelines, and detailed backstory work, we identify the emotional core, story themes, and brand positioning. The result: your Long-Format Founder Story.
Your internal story becomes external-facing brand tools and messaging. We adapt it into short written and verbal versions for bios, presentations, pitches, and social.
Spots are limited. This is hands-on, personal work.
The most common thing I hear after founders go through this process isn't about the deliverables. It's about confidence.
"The manuscript gave investors a real feel for the vision. It was like meeting me for coffee a half dozen times. That story became the catalyst for the next stages of the company."
"Lyn taught me to lead with my story instead of my product. It was transformative, professionally and personally. He's a magician in the art of storytelling."
"Lyn took my raw story and rebuilt it into something extremely powerful. It now sits at the center of how I introduce my company to prospects, team members, and peers."
"My confidence changed completely. I now get what makes a pitch magnetic. It's emotional logic, not just numbers. I walked away genuinely excited to pitch."
"That presentation was memorable, clear, and something I never could have created on my own. The experience fundamentally changed how I communicate."
"Lyn has been one of the most impactful mentors we've ever had. His storytelling sessions have fundamentally changed how our founders pitch, position, and think about their companies."
It's designed for a specific type of founder. Here's how to know if it's a fit.
A clear, collaborative process. No guesswork, no fluff.
We talk about your business, your goals, and whether this engagement is the right fit. No pressure. Just clarity.
Interviews, timeline mapping, and backstory work to uncover the raw material of your story. The moments, metrics, and meaning.
Your Long-Format Founder Story is crafted. The strategic blueprint that captures your authentic voice and emotional arc.
Your story is adapted into bios, scripts, media outlines, and guidelines. Everything you need to show up consistently.
You receive your complete suite of 12 story assets, ready to deploy across pitches, press, social media, and your website.
You already have the experience. You already have a story worth telling. Let's build it into the most powerful asset in your founder toolkit.
Book a strategy call to see if this engagement is the right fit. No pitch, no pressure. Just an honest conversation about your business and your goals.
Apply for a Strategy CallThis is hands-on work, so I only take on a few founders at a time.